How to SEO Optimize Blog Post? Writing engaging, share-worthy blogs is only half the battle in creating content that engages and converts consumers. Search Engine Optimization (SEO) is a smart way to attract readers to your blog and increase your website’s visibility.
The term “search engine optimization” (SEO) often refers to making several small adjustments to the content of a website. While each of these adjustments may seem like small tweaks, when combined with other optimizations, they can have a significant impact on how well your site performs in organic search results and how users perceive it. Many of the topics covered in this article may already be familiar to you as they are essential components of all websites, but you may not be using them to their full potential.
Organize Your Content For SEO Optimize Blog Post
In the past, blogging and SEO focused primarily on optimizing individual posts. While this is important, you can further improve your search engine rankings by using topic groups. Under this model, you pick a larger “pillar” topic or target keyword that you want to rank for and create individual “clusters” of content based on specific keywords related to that topic. This leads to greater coherence between individual blogs, increasing the overall authority of the site and the user experience of the audience.
Multiple blog posts on the same topic
This approach also prevents individual blog content from competing with each other. When you have multiple blog posts on the same topic, you end up getting distracted by URLs. An editorial calendar is essential if you want the pillar cluster model to be successful. You can pre-select your pillar and cluster topics and plan a logical blog SEO strategy for publishing new content.
Use Keyword Research
Comprehensive keyword research is critical to the success of your blog. It takes more than just thinking, “Hey, what are people going to plug into Google?” For example, the most obvious keyword isn’t necessarily the best choice. Popular keywords with high search volume are highly competitive and difficult to rank high in search engine results.
Focus on one or two long-tail keywords that will reflect the search intent of your target audience. It’s a longer, more targeted phrase that people are more likely to use at the point of purchase or in a voice search.
Write Featured Snippet Ranking
Featured snippets appear at the top of Google search engine results pages (SERPs). They usually appear as bullet points, short tutorials, or short question and answer formats. Essentially, Featured Snippets provide quick answers to common searches, especially “who, what, where, why and how” questions.
Add internal links to your content
Another SEO best practice that doesn’t require you to be a technical SEO expert is to insert thoughtful internal links into your blog content. Linking to other pages can encourage readers to explore your site further and keep them on your platform longer. It also helps search engines find other relevant authority pages that you offer. When creating hyperlinks, do not use more than five words for anchor text. In order for users to click on the link, be clear about where it will take them and what value the click will provide.
Customize the URL
Your URL structure is an important ranking factor, so you don’t want to rely on auto-generated URLs for your blog posts. Custom URLs make it easier for search engines to understand what the page is about and allow Google’s bots to index the page accordingly. For example, the main content marketing page might have a “/content-marketing” subdirectory at the end of the URL structure. A cluster about using blogs for content marketing might end with “/content-marketing/how-to-use-blogs-for-content-marketing”.
Another benefit of custom URLs? You can use the keywords you want to rank for. When using keywords, make sure your URL is SEO-friendly, meaning it’s short and to the point.
Mobile Responsiveness and Experience
When it comes to web design, mobile is no longer an end in itself. Google has now confirmed mobile indexing. This means that the search engine giant prioritizes the mobile version of the content (instead of the desktop version) when indexing and ranking websites. A mobile-first approach was implemented in July 2019 and is now the default for all new sites.
The first step you can take to check if your website is mobile-friendly is to run it through Google’s mobile optimization test tool. This will highlight some basic issues and how to fix them. In general, make sure you have a responsive design so that your blog page only has one URL (rather than two different URLs for desktop and mobile). This ensures that backlinks to your blog are not split between two URLs, increasing the strength of those inbound links. these these steps you can focus to SEO Optimize Blog Post.