
BENEFITS OF SOCIAL MEDIA MARKETING IN PAKISTAN
Improve Your Credibility As A Brand
Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty, collecting dust. It doesn’t give a good impression, it does nothing to establish trust with your potential customers and it can make users question if your business is even operational. This is because “checking out your social media” is a part of the research process for buyers today. That’s how important social media is for businesses these days.
Attract A Targeted Audience
Keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people.
Direct Access To Your Customers
Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly.