Creating a good strategy starts with identifying and prioritizing goals. The clearer the business objectives, the more likely we are to be able to develop an effective plan. Byte tech solutions designed its market positioning Action Plan to help clients clarify their goals, develop detailed target personas and identify their brand positioning relative to the competition. Marketing strategy development involves detailed research around competitive messaging and marketing tactics. We research the key players in the category to determine what they are saying and doing and use that to influence marketing strategy development.